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From cherries to tomatoes, pomegranates to grapes, the world is turning to nature to naturally replace red dyes. Here's how it's done… and where PerMix leads the industry.
As consumers demand cleaner labels and greater transparency, the shift from synthetic to natural dyes is accelerating in the food, beverage, cosmetics, and nutraceutical industries. No longer content with Red 40 or carmine, manufacturers are turning to nature's vibrant palette—particularly fruits like cherries, tomatoes, pomegranates, and grapes—to achieve rich, stable, and eye-catching red hues.
But this change is no easy task. That's where PerMix comes in.
🌿 Natural Red Dye Challenge
Natural pigments such as anthocyanins (from berries and grapes), lycopene (from tomatoes), and betalains (from beets and pomegranates) are sensitive. They can degrade under the influence of pH changes, temperature fluctuations, and exposure to oxygen. This makes production difficult, especially when precise color stability and shelf life are required.
Whether it's blending powdered fruit extracts, emulsifying oil-based tomato concentrates, or adding color to pectin-based nutraceutical gummies, uniformity and pigment retention are key.
⚙️ Where PerMix delivers precision and efficiency
PerMix mixers and processing equipment are designed to handle these delicate ingredients with care and precision:
• Vacuum Mixers and Dryers: Protect color integrity by mixing in a low-oxygen environment while gently drying fruit powders to preserve pigment.
• Ribbon and Paddle Mixers: Enables fruit powders to be mixed quickly and evenly with starches, sugars or other carriers, reducing the risk of hot spots or pigment separation.
• In-line emulsifiers and homogenizers: enable seamless integration of natural oil- and water-based dyes into formulations, ensuring exceptional dispersion and stability.
• High Shear Granulators: Ideal for creating custom color granules or encapsulated pigments that resist degradation and are easy to handle.
💡 Innovation rooted in nature
From color-rich smoothies and fruit bars to intensely pigmented lip balms and gummy vitamins, PerMix works with brands worldwide to ensure their natural color formulas perform better, last longer, and scale more effectively.
Our advanced mixing systems are designed to:
• Temperature-sensitive ingredients
• Precise dosing and recipe control via PLC/HMI
• CIP/Washdown for hygienic color change
• Food, pharmaceutical and cosmetic quality standards
🧪 The future of red is natural brightness
Red is more than just a color—it's a brand signal, an emotional signal, and a marker of natural goodness. With PerMix, manufacturers don't have to choose between color quality and clean label integrity.
We enable you to collaborate with nature – without compromising on performance.
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Want to discover the power of natural dyes?
Talk to our team about the perfect PerMix solution for your next fruit formula.
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